So here I’m sitting at my desk a week after THE WHOLE COMPANY (apart from me) went to SXSW.
It would be easy for me to be bitter, but really there is nothing quite as thrilling as working in the office nude, adjusting everyone’s monitor settings just a fraction, or raiding the ‘special client booze’ for a solo Thursday drinks. Yes, as you can tell I LOVED being the only one left behind.
And it’s not like they didn’t go and have a ball. After a full on year the team mixed some learning with a lot of ‘experiences’. I would call it bonding, but I’m not allowed, so let’s call it what it really is - arsing around in America while trying to find out ‘what’s new, and what’s new but a bit silly’. Usually with a beer in hand, it seems.
I asked the team for their insights on SXSW and the big ole’ US of A. This, folks, is how Solid State did Texas.
During his 2017 keynote, Bruce Sterling said he’d like to see more Interactive Media art type stuff at SXSW,
and I would tend to agree with him. Here’s Toki - series 2 by Akinori Goto which uses 3d printing, projection and motion to explore time and space. More of this for next year please! - Niall
Have we reached ‘beak’ VR … ? Josh spotted this virtual reality bird simulator. Get to cluck.
Speaking of the birds, go paleo or go home. Kyle discovered a taco made entirely out of chicken.
IBM asked people to tell them what to do next in a very hi tech way. My personal favourite was "pay more tax“.
"Nice to see some beautiful design and classic engineering in the smartest of smart cities" - Andy
"Dell’s 8k monitor made my eyes water" - Luke. Yes, this is a photo of an actual monitor. WEEP THINE EYES.
Niall ‘enjoyed’ NASA’s space ice cream. It was ‘out of this world’.
Austin, the tech heart of the Lone Star State.
On the way to the Buzzfeed party we spotted this LED wall-wrapped van. Time for a big geek-out with the maker who let us in to check out the hardware. Still, you can’t play Mario on it.
And finally, when all is said and done, all the odd food consumed, new tech and seminars delivered and debated, a good old sit is what you need.
So that was SXSW 2017 - a random selection from me for a very random festival of tech, ideas, food and music. Until next year, when I hope they invite me. Aziz out.