Solid State Group creates digital strategies for our clients that align with the strategic goals of their organisation.
Our approach to digital strategy is quite simple. Define the strategic goals of the organisation if they are not known already. Define some tactical goals across relevant digital channels in order to achieve the strategic goals. Identify opportunities and create projects to complete these tactical goals.
The digital strategy for each organisation can encompass marketing channels such as web, mobile, email and social media as well as methods of communication, networking and information sharing.