TV advertising has always been there in my career, with me the digital guy there to make the internet version. Outside of this, I generally like TV ads too and have witnessed their effectiveness first hand on many occasions. Just look at the online noise that ads create, the worst ones fair better it seems.
This list though has nothing to do with ad effectiveness, rather more ad appeal. That’s ‘ad’ as an individual thing and not a campaign. I have tried to keep these current, nothing more than a year or so old. They are in no order, some I love, others I hate, but all have a marketing reason for being on the list.
Tesco ‘Unlimited’ – really, really highlights the way things are sold to us. The real irony is that Tesco are trying to sell us something, but you forgive them because you like their message. A sale is a sale is a sale…
Cash My Gold – A parody of rich people excitedly running around their mansion looking for gold to sell to a random stranger at a below market price. Compare this to a profile of their real customer and you can’t help be annoyed. Probably works though
Alpen ‘We know you know’ – attractive women in 80’s cut bathing costumes limbering up in suggestive posses. Narrated by a husky voiced puma who tells us this is sexist and shows a nano-second of hunky men. I like the ad for all the wrong reasons, but know I shouldn’t
Autoglass ‘Speed Bump’ – this is probably the most honest ad on the TV at the moment, it is selling something but can afford to be really honest as it’s selling a mostly ‘free’ product
D&G Anthology – can’t even be bothered to go into this one and how much it offends me. It’s like all the others…in fact, just watch this parody and laugh. Oh, it probably cost a fortune with a capital $$$$$$
That is the end of my self indulgent run through of TV ads.
P.S. If you want to see the Mel Sykes Boddingtons ad just click
