Introduction
Founded in 2003, The Cloud has evolved from an indoor hotspot provider into the number one wireless broadband network in Europe.
In addition to thousands of indoor locations, they also provide extensive outdoor coverage in cities like Amsterdam, Stuttgart and The City of London. The Cloud has already expanded to Germany, Sweden, Denmark, the Netherlands and Norway.
The Cloud Website Homepage
Website
Background
During 2007 Solid State Group, alongside partner agency Bostock and Pollitt were commissioned to produce the new, multi-lingual website for The Cloud. As part of this project the website was built on the Cookie Jar content management system. Solid State Group handled the technical aspects of the project, whilst Bostock and Pollitt delivered the branding and design.
Objectives
- Develop a website with cutting edge design, reflecting the new branding for The Cloud.
- Provide a multi-lingual site that is translated from English to both German and Swedish.
- Build a modular, scalable set of page elements that can be organized by the content managers.
- Integrate with third party data providers for hotspot location services.
Solution
Working in partnership with Bostock and Pollitt, the solution provided best-of-breed content management with a modern design. Bostock and Pollitt provided all the creative expertise, handing over the technical build of the project to Solid State Group.
The site makes use of a set of modular of page components that can be included and managed on a per-page basis. Page modules are intelligent and context based, and includes content relevant to the page that they appear within.
Fig 2 – The Cloud Website – Subscriptions
Results
The solution enables the Cloud to manage the content on their site, be it English, German or Swedish, without the involvement of a third party. They can also ensure that their marketing messages are up to date; an important aspect given the first-moving nature of the market that the company operates in.
The Cloud have recently made some big press announcements, including tie-ins with the Apple iPhone and McDonalds Wifi. Such announcements ensure a flood of traffic to their website. The CMS solution has been built with performance and scalability in mind, allowing the site to deal with this traffic without interruption.
About Solid State Group
Solid State Group is a web platform software vendor and technical agency. The company specialises in solutions for managing web content and digital assets as well as social networking. Our products enable the rapid development of web sites and applications on proven and stable architecture. We also develop bespoke web applications from scratch and offer a full service solution including strategy, design, usability, SEO, and integration into third party systems.
The company has developed over 100 web projects since 2002 and complexity ranges from simple brochure websites to complex social networks, intranets, payment processing portals and eBay style ecommerce sites.
Our client list consists of blue-chip, public sector, SME and not for profit organisations. Blue chip clients include Shell, Disney, 20th Century Fox, Sony, Yahoo! and Ericsson. Other clients include NHS, Amnesty International, Brit Awards, Odeon and i-level. For more information please visit www.solidstategroup.com or call +44 (0) 207 613 7220.
