Information Architecture
The Information Architecture is the layout and structure of the information on your website. It includes the sitemap, navigation, tagging structure and even functional panels used throughout the site.
Having a simple understandable information structure that is aimed at the correct audience is paramount. You have only a couple of seconds to engage a customer so using industry terminology and acronyms in navigation is going to be a barrier, but it’s amazing how many websites still do this.
Solid State Group can help give an perspective to your business and create the optimal structure and navigation for the site, increasing usability, search engine ranking and customer loyalty.
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