Digital Strategy
Solid State Group creates digital strategies for our clients that align with the strategic goals of their organisation.
Our approach to digital strategy is quite simple. Define the strategic goals of the organisation if they are not known already. Define some tactical goals across relevant digital channels in order to achieve the strategic goals. Identify opportunities and create projects to complete these tactical goals.
The digital strategy for each organisation can encompass marketing channels such as web, mobile, email and social media as well as methods of communication, networking and information sharing.
Related Case Studies
The Digital Strategy Team
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Giles Cambray
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Ben Rometsch
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Matthew Evans
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The Power of Progress
As I mentioned recently, we've started a project recently that is being built on top of the Play
Posted by Ben Rometsch on 23 Feb 2010 -
Why the iPad won't just be a big iPhone, and WILL change the industry
When the iPad was released a couple of weeks ago, I, like everyone else, shunned it. It couldn't
Posted by Giles Cambray on 16 Feb 2010 -
Planet of the Apps
With the release of the new iPad from Apple, the app store is going to be more and more important to
Posted by Matthew Evans on 02 Feb 2010