Amnesty International
The Amnesty International Report (AIR) is the organisation’s highest profile publication each year, generating global interest in Amnesty International, its work and aims. The annual AIR showcases the important work the movement does in promoting internationally recognised human rights for all and represents the varied and global nature of Amnesty’s reach.
Solid State Group was initially commissioned in 2007 by Amnesty International to produce the Amnesty International Report (AIR) micro site and has been involved in each annual report released since then.
Since the Amnesty International Report is published worldwide and followed by millions it was important that the site could handle extreme amounts of traffic. Solid State Group deployed the website load balanced across two servers and the Akamai content network enabled it to handle the three to four million pages served per day on average. After going live the site experienced a traffic spike of over seven million pages in a day with no adverse affects.
Solid State Group enabled Amnesty International to quickly author a digital version of its annual report and publish it to millions of people worldwide in a variety of different languages almost instantaneously. The website has enabled the charity to highlight that the world is in the middle of a human rights crisis, which influences its readers, often key politicians and global decision makers to work towards improvement that helps billions that are suffering from insecurity, injustice and indignity around the world.
