Oakleigh Consulting Case Study
Overview
Partner agency, Clarity in Marketing, approached Solid State Group to work alongside them in a project to redesign and rebuild the website for Oakleigh Consulting, a management consultancy firm.
Website
Background
The website redesign reinforces Oakleigh’s position as a credible and exciting alternative to the ‘big four’ management consultancies; a demonstration of the ability to initiate resources and deliver more substantial projects.
Objectives
- Convey the breadth of skills and knowledge of the organisation as a whole
- Make the Oakleigh site distinctive, valuable and user-friendly
- De-clutter the site so that it stands out to the primary audience of decision makers
- Create two way dialogue with prospective leads
- Search engine friendly
Solution
A site that not only generates leads and market feedback but is also robust such that marketing campaigns can be measured, evaluated and enhanced on a continual basis with feedback detailed enough to gain a better understanding of the changing interests of Oakleigh’s target audience.
Users are encouraged to register their details using a cookie based log-in system, whereupon they can customise the content that is displayed to them by ‘vertical sector’ or ‘service’. This customisation of content employs WebDeck’s proprietary tagging system and allows searches and RSS feeds to filter results by the same sector or service. White papers, case studies (experience articles) are all displayed by means of the user’s preferences.
Quotes:
“The new website delivers our requirements, making use of modern technology and offering the necessary flexibility in terms of deployment and user operation. Solid State’s CMS toolkit is intuitive and straightforward to use whilst delivering the sophisticated functionality necessary for a 21st century website.”
Andy Shenstone, Director, Oakleigh Consulting
"Finding the right CMS partner to develop high quality websites for our clients has been a challenge. Solid State impressed us greatly by being very easy to work with, by their ability to accurately translate our designs into the finished site; and their rapid response to and resolution of bugs."
Mike Lewis, Clarity in Marketing
About Oakleigh Consulting
Oakleigh Consulting specialise in change management; from programme and project management to people-driven change. Their reputation is founded on a close and successful working relationship with clients to execute their business strategies. All of the consultants are senior professionals who have worked extensively for large organisations within both the public and private sectors.
About Clarity in Marketing
Clarity in Marketing is an ethical and effective marketing agency, experts in business to business e-marketing, strategy, research and branding. They are a group of experts in the essential disciplines of marketing strategy, research, branding, e-marketing, lead generation, metrics and communications technology & campaigns.
About Solid State Group
Solid State Group is a content management, web applications and services consultancy which was founded in 2002 with a desire to provide solutions which are more time and cost-efficient.
Leveraging the managing partners experience in the IT consulting, financial and marketing sectors, Solid State Group has built a strong reputation for robust products that can be rapidly and effectively implemented across a broad range of industry sectors.
For more information please visit www.solidstategroup.com or call 0845 8382163.